top of page
Dulu Kini & Nanti
Assignment
This project is a promotional campaign design for Cikapundung Antique Market, a hidden gem market in Bandung known for its collection of vintage goods and active community.
Through a program titled “Dulu, Kini dan Nanti”, I designed a visual communication strategy to rebuild the public perception of this market from a forgotten place to a warm, unique and relevant space for the younger generation.
The campaign utilizes an eye-catching, contemporary retro visual approach, combined with Gen Z's casual language style. The media strategy combines digital content (Instagram & TikTok) and direct promotion through regular events themed around vintage bazaars & karaoke in the market area.
HIMADU
Project
October 2024 - August 2025
This was my first project upon joining the organization, where I was responsible for creating mood boards and designing all frames needed for posts. I also organized the Instagram feed for HIMADU to minimize errors and ensure a polished look. I incorporated a combination of mono, modern, and pixel design concepts, aligning with the organization's tagline that emphasizes being cheerful, playful, modern, and colorful.
Lilas D' Hier
Assignment
Creating a clothing brand for an entrepreneurship course assignment, Lilas D' Hier was created for feminine women especially in summer. In the bazaar, there were custom necklaces or cute bracelets made from clay and shrink paper, customizing the brand and aesthetics. We were assigned in groups to create a bazaar that showcased our brand. There, I became the graphic designer and managed the social media. Starting from creating a logo, motion graphic logo, poster, pricelist, according to the brandboard.
Parit Seafood
Assignment
I was assigned to find a local brand and completely rebrand it. I chose "Parit Seafood" because I felt its visuals were lacking. I decided to rebrand it while still aligning with what Parit Seafood wanted. Their tagline is simple and straightforward, so I tailored the design style to match their preferences. In the end, I chose a modern design style that fits their vision.
Libertas Exhibition
Project
My classmates and I are organizing an inauguration exhibition to express our gratitude to the university for accepting us as DKV students. The event is called "Libertas," which means freedom. We chose this theme because most of us from the 2022 batch love to express ourselves and have our own unique styles, so the idea of freedom fits perfectly for our event. For this event, I am part of the editing and social media management team.
bottom of page